Safe online shopping: how to pay and what to check first

Safe online shopping comes down to three habits: pay by card, check who runs the shop before you order, and keep the order confirmation. Those three will protect you more than any antivirus.

Lidmila Maršálková, founder of BamzleLidmila Maršálkováfounder of Bamzle

Three habits are enough

  • Pay by card or through PayPal. Both can be disputed; a bank transfer cannot.
  • Before ordering, find the trader's name and registration number, and the domain's age.
  • Save the order confirmation, the payment record and a screenshot of the product page.
A shopper paying by card during an online purchase at home

How to pay so the money can come back

The payment method decides whether you have anything to work with when something goes wrong. A card payment can be disputed: your bank raises a chargeback with the merchant's bank and may return the money. The window is limited and it usually runs from the date the goods were due, not from the date you paid.

PayPal and comparable wallets carry their own buyer protection with their own deadlines. Read them once, before you need them.

A bank transfer offers no protection at all. Once the money has left, it is gone and your bank cannot pull it back. The same is true of cryptocurrency and gift cards — which is precisely why a fraudulent shop prefers them.

Cash on delivery, where it is offered, is a simple hedge: you pay when the parcel is physically in your hands. It does not protect you from a box of bricks, but it does protect you from a shop that never ships anything.

What to check before you order

Two minutes is the minimum: find the trading name and registration number in the footer, look it up in the register of the country it claims to be in, and check how long the domain has existed. When a shop does not say who runs it, there is nobody to turn to in a dispute.

Read where returns go. A returns address on another continent, from a shop that presents itself as local, means sending anything back will cost more than the item.

Check the currency and the trader's country against each other. A site in your language, quoting your currency, run by a company registered somewhere with no consumer-protection route you can use, is a common and deliberate combination.

What to watch in the basket

The real total only appears at the last step. Watch for shipping, a “handling fee” or insurance you did not ask for appearing between the basket and the payment screen.

A pre-ticked box consenting to a newsletter or an insurance add-on is only legitimate if you tick it yourself. In the EU and the UK a pre-ticked consent box is not valid consent, and it tells you what kind of operation you are dealing with.

Countdowns and “only two left” notices have one purpose: to stop you checking. An honest shop does not lose a customer because they slept on it.

What to keep afterwards

The order confirmation, the payment record, a screenshot of the product page with its price, and the whole correspondence. Fraudulent shops disappear, and the evidence of what you actually ordered goes with them.

For a card payment, note the transaction date and the promised delivery date. The dispute window is counted from one of them, and three months later you will not remember either.

Common questions

Is paying by card online safe?
Yes, and it is the safest option available. Paying by card does not give the shop access to your account; it gives you the ability to dispute the transaction. For extra comfort, use a card with an online spending limit, or a virtual card number.
Does the padlock in the address bar mean a shop is safe?
No. The padlock means the connection is encrypted, and a certificate is free for anyone, fraudsters included. Missing HTTPS is a warning; its presence is not a recommendation.
Should I buy from shops in other countries?
You can, as long as you accept that enforcing anything is harder and that customs and import VAT may apply. Within the EU the European Consumer Centre network can help with a trader in another member state. Outside it, your card is effectively the only safety net you have.
What if a shop starts sending me spam?
Use the unsubscribe link in the footer of the email. If it stops working, or you never consented in the first place, that is a breach of the rules in most jurisdictions and your national data protection authority takes complaints.

Read next

Got a particular shop in mind?

Paste the address and know where you stand in seconds.

Check a shop